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Privacy Policy

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This privacy policy is for operated by Smart Travel Deals Ltd and governs the privacy of its users who choose to use it.

We are committed to safeguarding the privacy of our website visitors; this privacy policy explains how we will use information about you and the steps we take to ensure your information is kept secure and confidential.

If you are asked to provide information when using this website, it will only be used in the ways described in this privacy policy.

By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

How do we collect information?

We gather and use certain information about individuals in order to provide products and services and to enable certain functions on this website.

We may obtain information from you through the website, mobile applications or other similar devices, channels or applications operated by or on behalf of

We also collect information to better understand how visitors use this website and to present timely, relevant information to them.

What data we gather

When you have searched for prices and availability and are ready to confirm your booking, we will ask for the following information:

  • Name
  • Postal address
  • Telephone number
  • E-mail address
  • Credit/debit card details (i.e. card number, card holder's name, expiry date, and security code)
    (We do not store credit card details nor do we share information with any third parties)
  • Start date and Issue number where applicable (if paying by debit card)

In the course of providing the Services to you, we may also store information about how you use our website, for example, the pages viewed, the website from which you came to visit our website, changes you make to information you supply to us, details of the quotes you request and your transactions.

Before the disclosure of personal information of a third person, you must get their consent to do so for both disclosure and processing of their personal information in accordance to with this policy.

How we use this data

The personal information that you provide will be available to, our affiliated companies and trusted third party service providers and contractors for the following purposes:

  • enable your use of the services available on our website
  • to process enquiries received via the site
  • send booking confirmations, invoices and payment reminders to you, and collect payments from you
  • send you email notifications that you have specifically requested
  • send you our newsletter via email, if you have requested it ( you can unsubscribe to it whenever you want by informing us)
  • send you our newsletter via email, if you have requested it ( you can unsubscribe to it whenever you want by informing us)
  • send you marketing communications relating to our business [or the businesses of carefully-selected third parties] which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications
  • provide statistical information about our users to third parties (but those third parties will not be able to identify any individual user from that information
  • deal with any enquiries and complaints made relevant to our website
  • keep our website secure and prevent fraud

Cookies and how we use them

What is a cookie?

A cookie is a small file placed on your computer's hard drive. It enables our website to identify your computer as you view different pages on our website.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

How we use cookies

We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.
  • Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.
  • Store information about your preferences. The website can then present you with information you will find more relevant and interesting.
  • To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.

Controlling cookies

You can use your web browser's cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.

However, please note that by doing this our website functions may be affected. Some pages or services may become unavailable to you

Unless you change your browser settings to refuse cookies, our website will issue cookies when you visit it.

To learn more about cookies and how they are used, visit All About Cookies.

Who do we share your information with?

We may disclose your personal information to [any of our employees, officers, insurers, professional advisers, agents, suppliers or subcontractors] insofar as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

(a) to the extent that we are required to do so by law;
(b) in connection with any ongoing or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
(d) [to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling]; and
(e) [to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information].

Some processing of your personal data may be undertaken by nominated sub-contractors outside of the EEA. In these circumstances the processing will be undertaken in accordance with the provisions of the Data Protection Act 1998. Your use of our services will be considered to be an indication of your consent to this transfer.

Except as provided in this policy, we will not provide your personal information to third parties.Any personal information we hold about you is stored and processed under our data protection policy, in line with the Data Protection Act 1998.


We will always hold your information securely.

To prevent any unauthorized disclosure or access to your personal information, we have implemented strong physical and electronic security safeguards.

We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 1998.

We do our best to keep the information you disclose to us secure. However, we can't guarantee or warrant the security of any information which you send to us, and you do so at your own risk. By using our website, you accept the inherent risks of providing information online and will not hold us responsible for any breach of security.

Links from our website

Our website may contain links to other websites.

Please note that we have no control of any websites outside the [] domain. If you provide information to any websites to which we link, we are not responsible for protection and privacy of that data.

Always be wary while submitting your data to websites. Read the site's data protection and privacy policies fully.

Your rights and responsibilities

You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:

(a) the payment of a fee (currently fixed at GBP 10); and
(b) the supply of appropriate evidence of your identity [(for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address)].

You may instruct us at any time not to process your personal information for marketing purposes.

In practice, you will generally either expressly agree in advance to us using your personal information for marketing purposes, or we will be providing you with an opportunity to opt out of our usage of your personal information for marketing purposes.

This Privacy Policy shall be governed and construed in all respects in accordance with the laws of England and Wales.

We reserve the right to amend or modify this Privacy Policy at any time and any changes will be published on the website

This website privacy policy was updated on: January 2017

To make enquiries and/or exercise any of your rights set out in this Privacy Policy please contact our Customer Services Team at